You'll spend most of your time making three types: Honest Reviews, where you share genuine thoughts on a product or service; Lessons Learned, where you turn personal experience into insight; and Pattern Spotters, where you call out a trend or commonality you've noticed. These three formats keep your output fresh and accessible.
Try It
Scroll your feed for five minutes. Count how many videos hold your attention past the three-second mark. Then count how many fit the UGC model versus polished ads, using the markers above. This quick exercise sharpens your eye fast.
Next, you'll learn who watches UGC and why, so you can tailor what you make to the people actually watching.
Section 2: Who Watches UGC, And Why
UGC Viewers: A Mindset, Not a Demographic
UGC viewers aren't defined by age or location. They share a mentality. A 19-year-old and a 54-year-old are scrolling the same feed, and both want authentic voices and real moments, not polished pitches. Focus on the mindset, not the demographic.
What Every Viewer Wants
Every viewer wants three things: a reason to keep watching, content that resonates personally, and one useful takeaway. Your video should promise and deliver all three, fast. When viewers feel seen and walk away with something useful, they come back.
Cold Audiences vs. Warm Audiences